Ainslie Incident Highlights Sailing’s Growing Pains.
Giles Scott’s World Championship victory in the Finn class at Perth 2011 has been overshadowed by an incident involving one of sailing’s most recognised sailors – Ben Ainslie. Ainslie confronted media...
View ArticleISAF Claims Perth 2011 Worlds A Success.
Judging the success of the Perth 2011 ISAF Sailing World Championships, like anything in sailing, depends on who you are and what your objectives were. For any sailor who qualified for the London 2012...
View ArticleMothapalooza – Pimp My Ride Meets Moth Worlds.
Social media and crowd-sourcing have spawned some cool competitions and some innovative ways to leverage sailing as a platform for marketing, but the latest campaign from Zhik might have missed a...
View ArticleMIQ Logistics Sponsor J80 Worlds and British Contender Team
The art of shipping a boat is becoming more competitive, and while yacht racing logistics is a relatively small part of the boat transport market, several companies are using sponsorship to generate...
View ArticlePerth 2011 Economic Impact Numbers Released.
In December 2011, the ISAF sailing world championships were staged in Perth, Western Australia. The event took place in a year when participation was crucial for Olympic selection and a time when the...
View ArticleOman To Host Laser Worlds in 2013.
Oman continues to deliver against its long term plan to use sailing as a platform for promoting the country’s marine and tourism infrastructure as well its ability to stage large events. Having hosted...
View ArticleSAP Showcase Interactive Technology at 505 Worlds.
Sailing is a sport that lends itself to being a showcase for technology and innovation. Even one-design events like the SAP 505 World Championships can be used to promote the sponsors’ technology. Many...
View ArticleFarr 40 Worlds Show Benefits of Consistency.
The sport of sailing is big enough to support both development and one-design classes. While some choose to promote the extreme nature of foiling, multi-hulls and other cutting edge visual tricks to...
View ArticleCamper Back Japanese Mamma Aiuto Melges 32 Team
With the Volvo Ocean Race in it’s ‘off-season’ and the buzz from the last race all but dissipated, Spanish footwear company Camper needs other events to promote its involvement with Sailing. According...
View ArticleSwan 60 Gets ISAF Class Status
Sailing’s world governing body ISAF have granted yet another boat ‘official one-design status’. It’s good news for the Gazprom Swan 60 Class, and of all the submissions that must be received by ISAF...
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